Did you know?

Images for your property, rights tailored to your needs.
What you should know: “Photos aren’t socks — you don’t own them just because you bought them.”

You only get one chance to make a good first impression. This popular saying proves to be scientifically accurate, but the reality is even more fascinating — and unforgiving — than we imagined. Research by Princeton psychologists Janine Willis and Alexander Todorov demonstrates that we form complex and lasting judgments about a person, place, or experience in just 100 milliseconds — one-tenth of a second, four times faster than the blink of an eye.

Body language represents the set of non-verbal signals that our body constantly emits: postures, gestures, facial expressions, gaze direction, and even micro-expressions. In branding photography, these signals become permanent, frozen in time, and their impact is multiplied.

Scrolling refers to the continuous movement through digital content.
This behavior encourages rapid consumption, quick comparisons, and instant decision-making.
In practice, users rarely stop unless something immediately captures their attention.

In a competitive professional landscape, a corporate headshot is not a detail. It is a statement. Long before a CV is read or a conversation begins, your image communicates credibility, precision, and professionalism.

Same face. Completely different rules.
At first glance, makeup is makeup. In reality, everyday makeup and photoshoot makeup serve two fundamentally different purposes. And the camera is unforgiving about the difference.